JUANKR is a Photographer and Director working between New York and Europe, known for his cinematic approach and strong visual identity.

From a young age, he was drawn to the emotional power of film, photography, and contemporary art — a foundation that still shapes his work today. After several years working with multinational companies, he chose to pursue his creative instincts full-time, bringing a narrative-driven, highly aesthetic lens to fashion, portraiture, and commercial work.

He holds a Master’s in Photography from EFIC in Barcelona, and later moved to New York to complete an MPS in Fashion Photography at the School of Visual Arts, under the mentorship of industry leader Jimmy Moffat. During that time, he had the opportunity to assist some of the most renowned photographers in the industry, gaining invaluable on-set experience and refining his own creative voice through direct exposure to top-level productions.


Today, JUANKR’s work reflects a distinctive mix of visual storytelling, cultural influence, and refined composition — creating bold, emotionally resonant imagery across both stills and motion.